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Mistake #1 – Lack of focus

So regularly I get to a website and can’t quite figure out what the website is promoting or what I’m being asked to do. Websites must be dedicated to selling one thing or one service, or asking your reader to take one and only one action (even if the only action is to read the article).

If you sell many different products and services, you should have many different Websites dedicated to each product and service you sell. The reason is, when people search the internet with their keywords, they are looking for one and only one thing. They will purchase from the website that is selling that one and only one thing — because it appears to visitors that this is your area of specialty.(Secret Cash Blueprint)

If you have a plumbing problem, you want a plumber to fix it — not a jack of all trades handyman. If you have cancer, you want to see a cancer specialist, not a general practitioner. So if you fix roofs and pave driveways, have two websites, one dedicated to fixing roofs, the other paving driveways. Narrow has always been the gate to heaven in direct marketing. This is even more true in the age of the Internet, where people are looking for your service or creation with highly focused keyword searches.

Mistake #2 – “Welcome to My Home Page”

This is a little like starting your sales letter with “Welcome to My Letter” or the book you are writing to “Welcome to My Book.”
I see “Welcome to My Home Page” all over the Internet. I guess these people think this sounds warm and friendly — like “Welcome to My Home.” Don’t do this.

Your home page must feature your main sales presentation. It should launch right in with an attention-getting headline. It should look precisely like a sales letter you might get in your mailbox — except, instead of an order form and reply envelope, you’ll have links or buttons that say “Click Here to Order” that will take readers right to the credit card form.

When the average surfer spends 6 seconds on a Web page, you don’t want to waste time with pleasantries. Launch right it to the performance — the sales pitch.

Mistake #3 – No attention-getting headlines or subheads.

Web surfers are scanners. A headline is like hand that taps your scanner on the shoulder and says “look here.” Headlines and subheads tell your scanners what all this text is about. And it’s first-class for your headlines to say something unusual — if possible “human interest.” Here’s a pretty good one: “How My 10-Year-Old Daughter Earned $750 Previous Week With Her New Online Business.” Free offers make good headlines, i.e.: “Here’s Your At no cost . . .”

Headlines are what suck your readers into your copy. If your headlines are interesting, your readers won’t mind reading a lot of small print to get the fine points. Secret Cash Blueprint Best Bonus

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Because of its effectivity in generating free traffic, building link popularity, and attracting targeted audience to a website, marketing articles is one of the favorite methods utilized by internet marketers to promote their online businesses. Evidence of this can be found by a cursory glance at a few article directories. Notice how many thousands of articles there are in a wide range of categories.

For those who are just starting out in this activity, let me share a tip that comes right at the beginning. If you’re going to do it, you might as well get it right from the beginning . I’m talking about your article title. It’s important to create the right title – the kind that readers and search engines notice.

When most internet users want to learn about a topic, they’ll use one of the major search engines. Generally, they’ll key in between 1 to 5 keywords relating to the subject they’re interested in. The search engines then bring out the results that best match their search. Perhaps that’s how you found this article on article marketing. You typed in “article marketing” and voila! this article popped out. Now if you’ve written or are marketing an article on the subject that is being searched for, you naturally want it to be somewhere along the top of the search engine results. Right? Well, your title can do much to produce this result.

Your title is veryimportant when it comes to search engine optimization. Search engines love keyword-rich articles. Generally, the first 3 to 5 words of your article title are crucial in determining how much traffic your article will bring to your website. Select a 2 to 3 keyword phrase that a searcher might possibly type into a search engine to find the subject he’s interested in knowing more about. Let’s take, as an example, this article which is on article marketing. Notice I have the phrase “article marketing” right there in the beginning. Now since the order of words in your keyword phrase also makes a difference, you can try reversing the order. Hence, you can have a title such as “Article Marketing: A Crucial Tip on Marketing Articles”. Or you can use the same key words or derivatives of the keywords, such as “Article Marketing: How to Market your Article and Get Top Rank”. It’s important, though, for your article title not just to be keyword-rich but to be intelligent as well. You can’t just write a nonsensical title stuffed with keywords.

When possible, use the plural form instead of the singular – e.g. “articles” instead of “article”.

When choosing keywords, ask yourself if it’s a keyword phrase that is actually being searched for. To find out, enter the keyword phrase in a search engine and see what results you get.

Do some keyword research before you start your article. A couple of good keyword research sites you can use to do this are:

Good Keywords http://www.goodkeywords and

Google Adwords https://adwords.google.com/support/bin/topic/py?topic=1500

Continue to use your title keyword phrase throughout the body of the article as well and in any descriptions or summaries you may compose.

There you have it. Use this advice and watch your article rise higher up in the search engine results and your online businesses prosper.

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Cross Selling

Another successful strategy similar to the ones discussed above is Cross Selling. One of the best examples of cross selling via the web is on Amazon.com. If you search for a book on the Amazon site, a message will appear on the same page, saying ‘Customers who bought this book also bought…’ and will list half a dozen other books for your consideration. This is an excellent way to cross sell additional services or content to your members. The Adword

You can also direct visitors to other parts of the site, to consider products and services that they hadn’t previously considered. Successful cross selling is the result of recognizing a customer need and meeting that need with a useful product or service. Customers benefit from needs-based cross selling efforts because they receive the services they need and want.

Cross selling can help your business realize its objectives: providing useful services, retaining customers, attracting new customers, and staying competitive with other websites.

In conclusion, you can offer a range of products and services on the Internet. The key is proper research and a great marketing plan. We’ll be talking about marketing strategies for your product or service in the consequent chapters. In the next chapter we discuss one of the most important Internet Marketing strategies – Search Engine Optimization.
Secrets of Winning Traffic through Search Engines

It doesn’t matter how great your website, if no one sees it, you’re not going to make a penny. You can spend days producing the perfect design, weeks tweaking the copy, and months writing the code and uploading the pages, but if no one knows where you are, how are they going to know they should buy from you?

When I first started selling on the Web, the first major problem I ran into was bringing customers to my door. I put banner ads on other sites, organized reciprocal links and joined Web rings. Those methods all worked to some extent, but what really did it for me, what turned my business from a small earner into a major money-grabber, was figuring out how to use search engines.

Sure, I’d submitted my sites to the major search engines as soon as I’d finished building them, but I didn’t really pay them much attention. After all, I figured search engines are just for people who are looking for information; they’re not really good for commercial sites.

Boy, was I wrong!

One day, I sat down and checked out which sites were popping up first in the categories that suited my businesses. I found that all the top-ranked sites were my biggest competitors. And when I say biggest, I mean these guys were in a whole other league. They had incomes that were ten or twenty times the size of mine—no wonder they had top billing at Yahoo! and Google! And then it clicked. Search engines don’t list sites by size, they list them by relevance. These sites weren’t listed first because they were big; they were big because they were listed first!

That was when I began to ‘optimize’ my pages and think about meta-tags and keywords. As my sites rose through the listings, my traffic went through the roof. And not just any old traffic! The people that came to my sites from search engines hadn’t just clicked on a banner by accident or followed a link from curiosity, they’d actually been looking for a site like mine. My sales ratio went up like a rocket. I’d created my own big break.

In this chapter, we are going to discuss all proven strategies of Search Engine Optimization. We would discus how to optimize your site, submit your pages and pick up the targeted traffic you need to make cash. This chapter is probably the most important chapter in the whole book. It’s crucial that you read it carefully.

Let’s start with search engines. The Adword Selling Guide

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Email Strategies The Domains Marketing
In 1997 two brothers set out to change the corporate world. They used their Web site to collect over 100,000 emails to date, generate millions in sales and a click rates in the 60% to 80% range. Justin Sewell and his brother founded Despair, Inc. and used humor to build an empire.

Here’s an example of one of their funny copyright. It is their privacy policy:
“Despair, Inc.® does not rent or sell personal information about you with other people or non-affiliated companies. Frankly, most of our customers aren’t exactly the kinds of people you want to share with others.”

They do not follow any set schedule for emails and they combined this humorous campaign with creative new ideas like blackout days so that only dedicated customers could shop on these otherwise slow sales days. Even going to the lengths that some browsers might think there was a problem with the Web site.

“Store blackout days — Once a year, mid-year, during the worst sales month the team runs a ‘black out’ promotion for 24 hours. During that time only house list members who click from an email promotion can get into the store where they’ll see a variety of special discounts and giveaway offers.”

Email Delivery, or Server, Speed The Domains E-mail Marketing Search
A recent article in Clickz by Al DiGuido was very well written explaining a major problem in the email industry. He covered the speed of delivery, but missed one critical component. The speed of “sending” is not always the speed of “delivery.” In fact, very fast sending will likely lead to reduced delivery and delivery speeds.

Key Quotes From the Article:
- “Several retailers that send millions of messages at a time say their mailings move at 10,000 to 30,000 messages per hour.”
- “…outsourced providers claim ISPs can’t handle the increased mail… …message complexity and personalization mean slow delivery can’t be helped.”
- “retailers sending relatively small campaigns (1 million messages) at 8 a.m. finish over 12 hours later.”
- “The consequences of a Fortune 2000 company picking such an e-mail provider can be catastrophic.”
- ”Know your e-mail delivery rate per hour — and your provider’s speed limit.”

All true, but the last statement about knowing the delivery rate per hour misses a few very critical details. Knowing the email delivery rate is great, but what is the email server doing while producing that rate? Is it meticulous enough to communicate very carefully, limiting simultaneous connections, bounce retries, and the like to YAHOO, HotMail or Gmail in order to protect your reputation as a valid sender of email? Sending a million message in an hour is great, but if half are headed towards YAHOO and the system tries to send thousands at a time to YAHOO, then few, if any, will arrive. Thus, fast sending, does not become fast delivery. In fact the opposite is more likely true.

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There is no mystery to usability. It simply involves creating a site, The PPC Money which is accessible to the majority of people, is easy to use and get around and delivers on its promises. You can have a site that meets the most important standards of usability by planning it well and always keeping the end user in mind. Remember that web sites should not be designed for their owners – they should be designed for their users.

Problems with usability could be said to stem from just two sources: the site itself and the user. In fact the site is always at fault; if a user, however experienced or inexperienced, has problems navigating, getting information or understanding the site.

While websites have become far more complex, web users have become less rather than more experienced as more and more people go online. It is a mistake to think that the majority of users will be web or even computer savvy and will understand subtle clues about content. Most will not.
Defining a Usable Site

A usable site will:
? Help users achieve a goal, usually to find something, such as information, or obtain something, such as a book.
? Make it easy for them to achieve that goal
? Make it possible to achieve the goal quickly
? Make achieving that goal a pleasant experience

A site will be generally usable if:
? The content is good and relevant
? The content is easy to find
? The content can be found quickly
? The page is pleasant to look at and cleanly designed
Good Content

A site with good content, regardless of its subject, is one that provides products or information that is useful or beneficial to users. A good usable site will make it clear what information or content is available and at what price AND what is not available. A good usable site should define clearly all subscription packages offered.
Ease of Access to Information

Good navigation, precise location indicators, secondary navigation, clear linked text and a well organized structure all contribute to making information easy to find for a wide range of different users. This is discussed earlier.

Bearing in mind that many users are inexperienced, it may be necessary to include explanations of things you consider self-explanatory. For example, an inexperienced user may need an explanation of how to use a drop down menu.
Quick Access to Information

This is the aim of the majority of web users. It can be broken into two important aspects:

Speed of page loading

This requires, in particular, attention to images to ensure they are properly optimized and do not excessively delay load time. It may also mean breaking up long articles and ensuring that important content is at the top of the page where it will load first.

Speed of Access to content

This is where the much-vaunted 3-click rule comes in – no important content should be more than 3 clicks from the home page. Some standards even say that it should be no more than two clicks.

One helpful way to speed access to content is to consider each type of user, select the content that they are most likely to be interested in and create links from the home page to one piece of content for each group. This will get them quickly to the appropriate part of the site. The PPC Money Parking Search

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