The vast majority of Network Marketers fail in their first year. Of those who DO succeed, most make a paltry income.
That isn’t enough money to attract high-quality people. I doubt it’s enough to interest you, either.
you probably didn’t sign up to make $500 per month. More likely, you were attracted by the possibility of becoming financially independent. So what can you do to enhance your chances?
Unless you’re fortunate enough to have a tech-savvy sponsor, you’re probably not going to get much help finding a way to build your business on the internet. It’s not your sponsor’s fault though. (Keep in mind that if he or she is “average”, they have no idea how to build a network!)
Even though the internet has been used to sell everything from houses to horses, it has only recently become a viable tool for MLMers. Through to hard work and insights of a small group or really smart people, it is slowly becoming a reality. But the vast majority of network builders get into an MLM for the wrong reason–they used a product that helped them lose weight or save money, and now they want to tell other people about it.
Here’s a secret your sponsor might not have told you: your product is not important to your success! Please don’t misunderstand me: unless you’re an absolute sleaze-bag, you want to represent a good product and a reputable company. (Who but a sleaze-bag would knowingly sell a crappy product from a disreputable company?)
Most networkers are initially attracted to an MLM opportunity because of the superior quality of a product. This is an important factor in choosing a company to represent, but it’s not the MOST important factor. Of course, you want to share a product you like and can stand behind. If you’re just selling something for the money, your prospects will sniff you out and know you’re insincere and they won’t listen to you the next time you have something you want to tell them about.
In fact, I’ll say something here that’s almost heresy: Your Product Is Not Important To Your Success! That’s right. what you sell is of secondary importance. HOW you help your new distributors do the same thing is far more important.
People will be attracted to you as a sponsor for one of two reasons. First, you can effectively help them envision a future of financial independence rather than financial bondage and debt, and secondly, you can prove to them that you have a system they can duplicate quickly and easily.
The reason most people fail in MLM is that once they’ve signed up for their primary opportunity, they have no idea what to do. It’s really weird that in the Internet era, the same old garbage advice is handed down from sponsor to recruit: “make a list of 100 people and start calling them.”
The old way of getting a distributor started is to tell them, “make a list of 100 friends and family, prioritize them, and call them all.” This is most people’s worst nightmare and if they ever call anyone, it’s a miracle.
The Net is the ideal tool for building a networking business. But it seems out of reach of most people because it seems like you need to be a computer wiz to create a user-friendly system. Unless you’re a high-end programmer, that’s almost impossible.
(If you’re a computer pro and you also have marketing skills I hope you WILL think about creating an automated downline building system. Let me know because there’s a huge market for a prospecting/recruiting system that non-techie types can use, and I’ll be the first!)
The best system I’ve found is a two-part system. Part one is Mike Dillard’s Magnetic Sponsoring. Mike’s specialty is teaching the networker marketers MINDSET. Unless you have the right mindset, you’re going to approach prospects the wring way. Not one MLMer in a hundred knows this vital piece.
The system I’m using has two parts. The second part of this system is called MLM Lead System Pro. While Magnetic Sponsoring helps you get your head on straight about sponsoring people, and MLSP is a system that walks you (and your new distributors) through the process of building an online “recruiting machine”.
One of the most common “blind spots” for networkers is that we can’t see the gaps in our own knowledge. We want to charge ahead and change the world (and our financial destinies) but we do so unprepared. The tortoises who prepare themselves well always outperform the impulsive hares who leap into action without knowing what they’re doing. These two tools signal the provide the competitive edge that can put any dedicated MLMer in the most-successful 5% of any company.
After struggling to build his MLM for many years, John Zehr discovered a way to build his business like never before. He’s offering free training videos that explain the “Magnetic Sponsoring” technology in detail in a his clear and east to follow style. You are welcome to reprint this article – but get your own unique content version here.