Subject Lines Success for Your Email Marketing Program
If you think writing an email marketing subject line is easy, keep reading. It’s far from simple and if you want to have success as an email marketer then it’s a skill-set you’ll need to acquire.
So many people use the subject line to filter an email as junk or mark it as spam. Those 50 characters in the subject line have to be really well crafted, because a good subject line will get your email opened.
Objective #1 is coming up with something that will grab the attention of your contacts. Grabbing their attention means achieving a measurable action: Opening the email, clicking on a link or simply coming into your store and purchasing something.
So it is important to develop a trusting relationship with your contacts. One of the cardinal rules of email marketing software subject lines is make sure that your reader knows what to expect from your emails. The subject line has to be relevant to the reader, so be as specific as possible.
If you are generic in your subject line, it is likely you won’t get the reaction you want. Let them know the subject of the email or how to take advantage of the offers in the email.
There are probably tens and tens of emails that your contacts are forever looking through. A contact’s time is valuable to them. They will take the time to open your email as long as you remind them why they signed up for your email marketing program campaigns in the first place.
You’ll need to figure out what the purpose is of your email. What is it that you want your contacts to do? Once you’ve determined that, then your subject line will properly expresses that. If you want to increase your donations by having contacts buy tickets to a fund raiser, then your subject line shouldn’t say something about your board members. Your subject line should say something like “Only 2 days left to buy your Gala Event tickets.”
Looking in reverse at your email marketing program reports and statistics history is something else that will help you succeed. When doing so, seek out email campaigns that brought forth the greatest conversion. Then determine what you’ve said in your subject line. It’s entirely possible that your subject line had a great deal to do with why this campaign found success.
Now, you can use similar subject lines and test it with different promotions to varying sections of your contact list. You’ll get some excellent insight on EXACTLY what works for you contacts.
Never make writing your subject line a hurried task. Don’t leave it as the “last thing” to do before sending out your email marketing campaign. While planning your email campaign you should be determining the focus. Then state that purpose in your subject line. This will make sure that your emails are more relevant to your contacts and can end up increasing the measurable action that contacts take as response to your emails.
Take writing your email marketing program subject line seriously. Don’t leave it as the “last thing” to do before sending out your email marketing program campaign. Email marketing program subject lines can be a handful, but adhering to some simple email marketing program principles will greatly improve your chances of success.
Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with complete email marketing program. Try it free!
Tagged with: contact list management • email • email marketing software • email marketing solutions • email marketing subject line • Internet Marketing • marketing • online marketing • subscriber management
Filed under: Internet Marketing
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A good email copy is one of the factors that determine the success of an email marketing campaign. And the Subject line determines whether the email will be read by the recipient or ignored. A good Subject line should tease the user to open the email and at least look it through.